The Mediating Effects of Brand Preference to Customer Satisfaction
The purpose of this study is to analyze the influence of brand preference to customer satisfaction (advertiser). Samples consists of one hundred and twenty persons of decision makers of government advertisemen programs in various government agencies and state owned companies. Data was collected by...
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| Format: | Article |
| Language: | English |
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Universitas Tarumanagara
2018-10-01
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| Series: | Jurnal Manajemen |
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| Online Access: | https://ecojoin.org/index.php/EJM/article/view/431 |