Longitudinal study of food-related lifestyle of Croatian consumers

The aim of this paper is to report longitudinal changes in the market segments concerning a food-related lifestyle in the Republic of Croatia during a ten-year period. In the course of 1997, 2000 and 2006, three personal surveys were conducted. A cross-culturally tested instrument, i.e. Food-Related...

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Bibliographic Details
Main Authors: Tanja Kesić, Sunčana Piri Rajh
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2009-12-01
Series:Tržište
Subjects:
Online Access:http://hrcak.srce.hr/file/81058