Telenovela in Multimedia Platforms: analysis of a Brazilian experience
This work aims to analyzing the strategies of a Brazilian television broadcasting corporation when it promotes the interaction between a fictional product and the social networks that are weaved around its plot and characters, including its actors, screenwriters and directors. The topic was the Brazi...
| Main Authors: | , , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade da Beira Interior
2011-12-01
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| Series: | Estudos em Comunicação |
| Subjects: | |
| Online Access: | http://www.ec.ubi.pt/ec/10/pdf/EC10-2011Dez-16.pdf |