The Investigation of Factors Affecting the purchasing decisions of consumers of green products

Goal: The purpose of this study was to investigate the factors affecting the purchasing decisions of consumers of green products.  Design / Methodology / Approach: The sample of this study was composed of consumers of disposable products in Isfahan. In this study, Descriptive statistics is used...

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Bibliographic Details
Main Authors: Maryam Jouzdani, Ali Nasr Esfahani
Format: Article
Language:English
Published: Associação Brasileira de Engenharia de Produção (ABEPRO) 2020-06-01
Series:Brazilian Journal of Operations & Production Management
Subjects:
Online Access:https://bjopm.emnuvens.com.br/bjopm/article/view/897