The Investigation of Factors Affecting the purchasing decisions of consumers of green products
Goal: The purpose of this study was to investigate the factors affecting the purchasing decisions of consumers of green products. Design / Methodology / Approach: The sample of this study was composed of consumers of disposable products in Isfahan. In this study, Descriptive statistics is used...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Associação Brasileira de Engenharia de Produção (ABEPRO)
2020-06-01
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Series: | Brazilian Journal of Operations & Production Management |
Subjects: | |
Online Access: | https://bjopm.emnuvens.com.br/bjopm/article/view/897 |