THE ADOPTION OF MARKET ORIENTATION IN HIGHER EDUCATION INSTITUTIONS: APPROACHES, ANTECEDENTS AND CONSEQUENCES
During the last few years, the entire business environment has changed, being characterized by volatility and discontinuities. Change has become so intense that companies have lost, on a large extent, their visibility and the strategic planning capacity. In order to operate in such a dynamic environ...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2014-06-01
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| Series: | SEA: Practical Application of Science |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_4_4.pdf
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