Social influence and student choice of higher education institution
This conceptual paper discusses changes in higher education sector, growing competition as a result of new private education providers and the adoption of student-as-customer perspective in recruitment and marketing of higher education institutions. The paper reviews numerous models of student choic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Foundation Pro Scientia Publica
2017-09-01
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| Series: | Journal of Education Culture and Society |
| Subjects: | |
| Online Access: | http://www.ojs.jecs.pl/index.php/jecs/article/view/10.15503.jecs20172.116.130 |