Service marketing application analysis in the case of driving schools in the Republic of Croatia

Service marketing application analysis in the case of driving schools in the Republic of Croatia

In the contemporary era it is impossible not to observe the presence of marketing elements in all social segments and its activities. As marketing is a philosophy of universal principals, it could be applied in all areas including the service sector, although with certain modifications. An analysis...

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Bibliographic Details
Main Author: Silvije Jerčinović
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2007-07-01
Series:Tržište
Subjects:
service marketing
service
service encounter
servuction
driving schools
Online Access:http://hrcak.srce.hr/file/33666

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