Service marketing application analysis in the case of driving schools in the Republic of Croatia
In the contemporary era it is impossible not to observe the presence of marketing elements in all social segments and its activities. As marketing is a philosophy of universal principals, it could be applied in all areas including the service sector, although with certain modifications. An analysis...
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| Format: | Article |
| Language: | English |
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Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2007-07-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/33666 |