Transboundary brand: European and Ukrainian experiences
The article presents a study of the concept "cross-border brand" and the analysis of the formation of cross-border branding practices in transboundary territory of Europe and Ukraine. Today the cross-border territories united by common economic, social, cultural and political life strive t...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institute of Modern Humanitarian Researches
2015-10-01
|
| Series: | Studia Humanitatis |
| Subjects: | |
| Online Access: | http://st-hum.ru/en/node/320/ |