Relationship as a strategy for banks: satisfaction of car dealers with a bank financial service O relacionamento como estratégia das instituições financeiras para a satisfação dos revendedores de automóveis
Relationships between commercial organizations endeavor to develop long lasting, mutually satisfactory ties, where both parties perceive the value of the services inherent in the operations. It is a competitive strategy for excellence in commercial relations. The relationships between a multinationa...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Emerald Publishing
2008-09-01
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| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | http://www.revistas.usp.br/rege/article/view/36646 |