BRAND ATTITUDE - BASE ELEMENT OF ORGANIZATIONS’
This article aims to analyze communication problems, with an emphasis on the clarification of terms such as attitude and effective communication, from an economic perspective. Also, we want to analyze issues related to communication strategies regarding sponsorship activities, making a pass also t...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2015-10-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2015-05/20_Paicu.pdf |