Leisure travel behavior of generation Y & Z at the destination and post-purchase
Researching travel trends of new generations is the first step for tourism providers towards modifying their offers in order to match target markets’ needs. The above represents this paper’s primary purpose. The motivation and behavior of the new generations, also known as Millennials or Generation...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2019-09-01
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| Series: | E-Journal of Tourism |
| Online Access: | https://ojs.unud.ac.id/index.php/eot/article/view/53470 |