The story vs the storyteller: Factors associated with the effectiveness of brief video‐recorded patient stories for promoting opioid tapering

Abstract Background Narrative communication is often more persuasive for promoting health behaviour change than communication using facts and figures; the extent to which narrative persuasiveness is due to patients’ identification with the storyteller vs engagement with the story is unclear. Objecti...

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Bibliographic Details
Main Authors: Stephen G. Henry, Bo Feng, Susan Verba, Richard L. Kravitz, Ana‐Maria Iosif
Format: Article
Language:English
Published: Wiley 2021-06-01
Series:Health Expectations
Subjects:
Online Access:https://doi.org/10.1111/hex.13243