CITRA MEREK DAN KEPUTUSAN PEMBELIAN KONSUMEN : KASUS PADA PRODUK MIE INSTAN
This study aims to explore the brand image of Indomie instant noodle product which is very legendary in Indonesia. This study also aims to determine the responses of respondents regarding their purchase decisions on Indomie brand. The respondents in this study consist of 100 people who are the consu...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Lambung Mangkurat
2019-02-01
|
| Series: | JWM: Jurnal Wawasan Manajemen |
| Subjects: | |
| Online Access: | http://jwm.ulm.ac.id/id/index.php/jwm/article/view/148 |