Advancing an Innovation Orientation in Organizations: Insights from North American Business Leaders
The word innovation is widely referred to in business circles as the next level of competitive advantage. However, for many organizations today, it lacks tangibility as managers struggle with developing an innovation orientation that provides sustainable value creation. Using a mixed methods researc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade do Porto, Faculdade de Engenharia (FEUP)
2015-04-01
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| Series: | Journal of Innovation Management |
| Subjects: | |
| Online Access: | https://journalsojs3.fe.up.pt/index.php/jim/article/view/265 |