Quality, Satisfaction and Loyalty in BtoB Relationship s: an Empirical Study of the Electric Power Industry
Costumer relationship and the comprehension of their behavior is a crucial factor for efficient market performance. A web survey was conducted to evaluate the impact of perceived quality upon attitudes and behavioral intentions of electrical power consumers. The model was evaluated using structur...
Main Authors: | Luciano José Oliveira, Cid Gonçalves Filho, Carlos Alberto Gonçalves, Gustavo Quiroga Souki |
---|---|
Format: | Article |
Language: | Portuguese |
Published: |
Universidade Federal de Santa Catarina
2008-01-01
|
Series: | Revista de Ciências da Administração : RCA |
Subjects: | |
Online Access: | https://periodicos.ufsc.br/index.php/adm/article/view/10593 |
Similar Items
-
Análise dos antecedentes e consequentes da qualidade do relacionamento em instituições de ensino superior públicas estaduais
by: Danielle Mantovani, et al.
Published: (2013-09-01) -
VALIDAÇÃO DE UM MODELO DE LEALDADE DO ESTUDANTE COM BASE NA QUALIDADE DO RELACIONAMENTO
by: Licione Marques Torres, et al.
Published: (2009-09-01) -
Dimensions of quality perceived in B2B relationships: a case study in the public sector
by: Gabriel Lara Rodrigues, et al.
Published: (2015-12-01) -
Modelo de gestão de informação com foco na fidelização dos clientes: um estudo de caso na Comercial Eletro Motores CEM
by: de Melo Lucena, Rodrigo
Published: (2014) -
RELATIONSHIP QUALITY IN ELECTRONIC COMMERCE
by: Stella Naomi Moriguchi, et al.
Published: (2016-06-01)