Quality, Satisfaction and Loyalty in BtoB Relationship s: an Empirical Study of the Electric Power Industry

Costumer relationship and the comprehension of their behavior is a crucial factor for efficient market performance. A web survey was conducted to evaluate the impact of perceived quality upon attitudes and behavioral intentions of electrical power consumers. The model was evaluated using structur...

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Bibliographic Details
Main Authors: Luciano José Oliveira, Cid Gonçalves Filho, Carlos Alberto Gonçalves, Gustavo Quiroga Souki
Format: Article
Language:Portuguese
Published: Universidade Federal de Santa Catarina 2008-01-01
Series:Revista de Ciências da Administração : RCA
Subjects:
Online Access:https://periodicos.ufsc.br/index.php/adm/article/view/10593

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