Quality, Satisfaction and Loyalty in BtoB Relationship s: an Empirical Study of the Electric Power Industry
Costumer relationship and the comprehension of their behavior is a crucial factor for efficient market performance. A web survey was conducted to evaluate the impact of perceived quality upon attitudes and behavioral intentions of electrical power consumers. The model was evaluated using structur...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal de Santa Catarina
2008-01-01
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| Series: | Revista de Ciências da Administração : RCA |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/adm/article/view/10593 |