Attentional and emotional brain response to message framing in context of green marketing
Background: Message framing plays an important role in advertising strategies and has been studied from various perspectives in different behavioral studies. New method: This study employs the event-related potential technique to examine attentional and emotional brain processing as influenced by me...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2020-09-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844020317552 |