THE IMPORTANCE OF PRICE IN THE POSITIONING OF FOOD BRANDS IN ROMANIA
In the food industry, price is an influential and a key factor in product brand positioning. This importance is even greater as the market analyzed is that of Romania. Since it is at the beginning of its relations with foreign markets compared to other countries, whether they are in the European Uni...
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| Format: | Article |
| Language: | fra |
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Romanian Foundation for Business Intelligence
2014-11-01
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| Series: | Management Intercultural |
| Subjects: | |
| Online Access: |
https://seaopenresearch.eu/Journals/articles/MI_31_17.pdf
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