Internet-Mediated Dialog with Consumers: A Cross-Industry Multiple-Case Study of Polish Exporters
Purpose: The paper explores the online dialog of firms and consumers through corporate websites and social networks. The objective is to investigate the state of this dialog, its mechanisms, and outcomes in four export-oriented manufacturing companies that represent a wide spectrum of industries, in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Kozminski University
2018-12-01
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| Series: | Journal of Management and Business Administration, Central Europe |
| Subjects: | |
| Online Access: | https://mbace.eu/resources/html/article/details?id=186944 |