Service quality and switching behavior of customers
The dimensions of service quality and their relationship with the behavioral pattern of customers have received immense importance in the banking sector. The relational impact of service quality on customers’ propensity to switch from their banking service provider, is therefore, very much relevant....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2011-10-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol1/msl_2011_44.pdf |