FENOMENA SELEBRITAS SEBAGAI MODEL IKLAN DARI SUDUT PANDANG SUMBER PESAN
At recent time, celebrities are easily found as product spokesperson. Marketer use celebrity in order to their product to be recognized. To do that, the spokesperson must be credible. Source credibility is very important, because the audience welcomes to credible spokesperson and reject incredible s...
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| Format: | Article |
| Language: | English |
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Muhammadiyah University Press
2006-12-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
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| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/1198 |