An Ubiquitous and Non Intrusive System for Pervasive Advertising using NFC and Geolocation Technologies and Air Hand Gestures

In this paper we present a pervasive proposal for advertising using mobile phones, Near Field Communication, geolocation and air hand gestures. Advertising post built by users in public/private spaces can store multiple ads containing any kind of textual, graphic or multimedia information. Ads are a...

Full description

Bibliographic Details
Main Authors: Francisco M. Borrego-Jaraba, Irene Luque Ruiz, Miguel Ángel Gómez-Nieto
Format: Article
Language:English
Published: Hindawi Limited 2014-01-01
Series:Mobile Information Systems
Online Access:http://dx.doi.org/10.3233/MIS-140188