REPUTAÇÃO CORPORATIVA E DESEMPENHO ECONÔMICO-FINANCEIRO: UM ESTUDO EM CINCO GRANDES GRUPOS EMPRESARIAIS BRASILEIROS
Corporate reputation is in the center of contemporary organizational studies. However, the literature is usually focused in the perceptions that the stakeholders have about a firm’s reputation, ignoring if there is any relationship between these perceptions and the economic performance. The main pur...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Pernambuco
2011-04-01
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| Series: | GESTÃO.Org : Revista Eletrônica de Gestão Organizacional |
| Subjects: | |
| Online Access: | http://www.revista.ufpe.br/gestaoorg/index.php/gestao/article/viewFile/310/196 |