Government Advertising: an integrative element. The legal framework in Spain

Government Advertising: an integrative element. The legal framework in Spain

Immigration in Spain has had a special increase last ten years. America is a main origin. The advertising from companies is similar like few years ago, but the context has changed. Advertising from Government is being managed to this new sensibility, but slow and not from a logical strategy. A Law a...

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Bibliographic Details
Main Authors: Dr. Ricardo Vizcaíno-Laorga, Dra. Esther Martínez Pastor
Format: Article
Language:English
Published: Universidad de La Laguna 2008-01-01
Series:Revista Latina de Comunicación Social
Subjects:
Cordial advertising
Goverment advertising
inmigration
comunication
mass media
Social role
Social policy
Advertising campaigns
Study Reception
Consumers
users
advertising and law
Online Access:http://www.ull.es/publicaciones/latina/_2008/10_Fuenlabrada/Vizcaino_y_Martinez.html

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http://www.ull.es/publicaciones/latina/_2008/10_Fuenlabrada/Vizcaino_y_Martinez.html

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