Moral investing: Psychological motivations and implications

In four experiments we showed that investors are not only interested in maximizing returns but have non-financial goals, too. We considered what drives the decision to invest ethically and the impact this strategy has on people's evaluation of investment performance. In Study 1, participants w...

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Bibliographic Details
Main Authors: Enrico Rubaltelli, Lorella Lotto, Ilana Ritov, Rino Rumiati
Format: Article
Language:English
Published: Society for Judgment and Decision Making 2015-01-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/14/14513a/jdm14513a.pdf