Budgeted Profit Maximization Under the Multiple Products Independent Cascade Model
Influence maximization problem asks for a small subset of nodes in a social network that could maximize the spread of influence, which finds important applications in viral marketing. Most existing works focus on maximizing the influence of a single product or products that are in pure competition....
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2019-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8635554/ |