Agenda setting in the world of online news: New questions for new environment

This paper explores whether agenda setting theory is a fruitful approach to understand online news communication. To answer this question, the distinction between vertical and horizontal media is used and applied to online communication in order to establish their role in news circulation. Vertical...

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Bibliographic Details
Main Author: Ninković-Slavnić Danka
Format: Article
Language:English
Published: Communication Direction Institute, Novi Sad & University of Belgrade - Faculty of Political Sciences, Belgrade 2016-01-01
Series:CM. Communication and Media
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/2466-541X/2016/2466-541X1636047N.pdf