Consumer Customs Analysis Using the Association Rule and Apriori Algorithm for Determining Sales Strategies in Retail Central
The sustainability of a company will not be separated from the role of consumers in conducting transactions. In fact, a consumer has different behaviour and character, therefore as a company owner must be able to analyze the patterns or habits of consumers in making transactions. This also happens i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2019-01-01
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| Series: | E3S Web of Conferences |
| Subjects: | |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2019/51/e3sconf_icenis2019_23003.pdf |