Openness to Experience and Green Purchase Behavior: A Multiple Mediation Analysis
The aim of this study was to examine if there is an effect of openness to experience on green purchase behavior. Furthermore, the study also aimed to analyze if the attitude toward advertisement and green product knowledge mediates the relationship between openness to experience and green purchase b...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
HATASO
2020-08-01
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| Series: | Management and Economics Research Journal |
| Subjects: | |
| Online Access: | https://merj.scholasticahq.com/article/16679-openness-to-experience-and-green-purchase-behavior-a-multiple-mediation-analysis |