Factors That Influence Consumer Decision in Wedding Vendor Selection
The purpose of this study is to analyze consumers' perceptions of wedding vendors to the current marketing mix of services, reference groups, and purchase decisions. Analyze the effect of the services marketing mix and reference group on the purchase decision. Formulate an effective marketing s...
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| Format: | Article |
| Language: | English |
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Universitas Tarumanagara
2020-10-01
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| Series: | Jurnal Manajemen |
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| Online Access: | https://ecojoin.org/index.php/EJM/article/view/675 |