Consumer’s Behavioral Intention toward “Green” Restaurant: Empirical Evidence from Indonesia
This study specifically discusses the relationships between consumers’ environmental concern, attitude, subjective norms, perceived behavioral control, and their behavioral intention toward “green” restaurant. Such a study is important because behavioral intentions towards “green” practice in the re...
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| Format: | Article |
| Language: | English |
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Universitas Negeri Jakarta
2020-12-01
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| Series: | Journal of Business and Behavioural Entrepreneurship |
| Subjects: | |
| Online Access: | http://journal.unj.ac.id/unj/index.php/jobbe/article/view/14341 |