Marketing foundation for retail and office center’s tenant mix

The issues of retail and office center structure formation are developed and presented in the existent literature. This article argues that in each case, these issues need to be refined depending on the location, the number of neighborhood and the surrounding streets’ residents, the presence of othe...

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Bibliographic Details
Main Authors: Elena S. Rolbina, Natalia V. Kalenskaya, Aida Z. Novenkova, Wilfred Isioma Ukpere
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2016-04-01
Series:Problems and Perspectives in Management
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/7533/PPM_2016_01cont_Rolbina.pdf