The Effects of Faulty or Potentially Harmful Products on Brand Reputation and Social Responsibility of Business

The Effects of Faulty or Potentially Harmful Products on Brand Reputation and Social Responsibility of Business

Building a strong brand requires a good management of brand reputation over time. Social responsibility of business is a key factor in evoking a positive brand reputation. Both the product itself and brand related actions and communications define brand reputation in the eyes of consumers, thus i...

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Bibliographic Details
Main Authors: Claudiu-Cătălin Munteanu, Dorian-Laurenţiu Florea, Andreea Pagalea
Format: Article
Language:English
Published: Academy of Economic Studies of Bucharest 2014-02-01
Series:Amfiteatru Economic
Subjects:
brand reputation
faulty products
harmful products
social responsibility
consumers.
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1250

Internet

http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1250

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