How German health insurance providers use social online networks to promote healthy lifestyles: a content analysis of Facebook® accounts
Abstract Background Social networking sites such as Facebook® can contribute to health promotion and behaviour change activities, but are currently underused for this purpose. In Germany, health insurance companies are relevant public health agencies that are responsible for health promotion, primar...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
BMC
2021-02-01
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Series: | BMC Medical Informatics and Decision Making |
Subjects: | |
Online Access: | https://doi.org/10.1186/s12911-021-01433-w |