How German health insurance providers use social online networks to promote healthy lifestyles: a content analysis of Facebook® accounts

Abstract Background Social networking sites such as Facebook® can contribute to health promotion and behaviour change activities, but are currently underused for this purpose. In Germany, health insurance companies are relevant public health agencies that are responsible for health promotion, primar...

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Bibliographic Details
Main Authors: Julika Loss, Charlotte von Uslar
Format: Article
Language:English
Published: BMC 2021-02-01
Series:BMC Medical Informatics and Decision Making
Subjects:
Online Access:https://doi.org/10.1186/s12911-021-01433-w