Brand management based on consumer perceptions of a university
The paper scrutinizes the problems of positioning and managing the brand of an educational institution. Lack of the algorithm for managing a university brand on the basis of a positioning strategy is the main issue for academics to resolve. The authors find that the concept of position in the scien...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Ural State University of Economics
2019-09-01
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| Series: | Управленец |
| Subjects: | |
| Online Access: | http://upravlenets.usue.ru/images/80/9.pdf |