Social Media Marketing – Analysis of Online presence of Slovak banks
Paper focuses on areas of Social Media Marketing and Social Network Analysis. It describes case-study of joint university-business project of analysis of online presence of Slovak banks which took place in cooperation with IBM CZ in early 2012. This project was aimed at general analysis of online pr...
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| Format: | Article |
| Language: | English |
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Czech Society of Systems Integration
2013-07-01
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| Series: | Journal of Systems Integration |
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| Online Access: | http://si-journal.org/index.php/JSI/article/viewFile/162/123 |