Product mix retail strategies

The sales of appropriate merchandise is essential for performance of every retail enterprise. The way that products are displayed within retail sales object will be in so much important as the merchandise is considered a pad of the perceived image of that outlet. Thus, assorted products speak to the...

Full description

Bibliographic Details
Main Author: Ristić Miloš
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2005-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2005/0354-34710501027R.pdf