The Loyalty Model of Private University Student

The Loyalty Model of Private University Student

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This study investigates Loyalty Model of Private University Student by using STIKOM London School of Public Relation as a study case. This study examined the model from service quality, college image, price, trust and satisfaction perspective. Thus, the objective of this study is to examine and anal...

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Bibliographic Details
Main Authors: Leonnard, Heny K.S Daryanto, Dadang Sukandar, Eva. Z. Yusuf
Format: Article
Language:English
Published: Prasetiya Mulya Publishing 2014-04-01
Series:International Research Journal of Business Studies
Subjects:
student loyalty model
service quality
college image
trust
price
satisfaction
structural equation model
Online Access:http://www.irjbs.com/index.php/jurnalirjbs/article/view/108/108

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http://www.irjbs.com/index.php/jurnalirjbs/article/view/108/108

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