Segmentation of Coffee Consumers Using Sustainable Values: Cluster Analysis on the Polish Coffee Market
Producers and retailers are the driving force behind the adoption of the idea of sustainability. It has been found that while preparing their product range offer, many still pay attention to the same set of criteria: size of the customers’ earnings, how often they shop, and how much they b...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019-01-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/11/3/613 |