PENGARUH FAKTOR-FAKTOR FUNGSIONAL, PSIKOLOGI DAN KONTEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK E-COMMERCE WEBSITE GROUPON
Abstract: This study aimsto identify and analyzethe influence offunctionalfactors, psychology, andcontenton product purchasing decisionsone-commerce websitegroupon. The independent variablein this study isthe functionalfactors, psychological factors, and the factor content, product purchasing decisi...
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| Format: | Article |
| Language: | English |
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Universitas Mercu Buana
2015-05-01
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| Series: | MIX: Jurnal Ilmiah Manajemen |
| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/94 |