Üniversite Öğrencilerinin Mobil Reklâmcılığa Karşı Tutumları = Undergraduates’ Attitudes Toward Mobile Advertising
The rapid proliferation of mobile devices such as cellular phones has created a new communication channel for marketing. Currently, cellular phones are mostly used for Short Messaging Service (SMS) advertising. The aim of this study is to explore the factors that underline undergraduates’ attitudes...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Dogus University
2009-06-01
|
| Series: | Doğuş Üniversitesi Dergisi |
| Subjects: | |
| Online Access: | http://journal.dogus.edu.tr/index.php/duj/article/view/51 |