CONSIDERATIONS ON THE PRICING STRATEGY FOR THE PRODUCT LINE
Many of the companies offer for selling a product line, that is a closely interrelated products group, which operates in a similar manner, there are generally sold to the same customer groups, there are distributed through the same type of distribution channels and ranges between the same price limi...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Bucharest University of Economic Studies
2014-09-01
|
| Series: | Business Excellence and Management |
| Subjects: | |
| Online Access: | http://beman.ase.ro/no43/3.pdf |