MODELO DE AVALIAÇÃO DA RELAÇÃO ENTRE A REPUTAÇÃO E O VALOR DA MARCA: UM ESTUDO NO SETOR AUTOMOTIVO
This study proposed to evaluate the existence and intensity of relationship between Reputation and Corporate Brand Equity dimensions taken enterprises of automotives retails and measure the isomorphism between Perceived Identity and Project identity by Company and consumers. Using the survey method...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Pernambuco
2011-04-01
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| Series: | GESTÃO.Org : Revista Eletrônica de Gestão Organizacional |
| Subjects: | |
| Online Access: | http://www.revista.ufpe.br/gestaoorg/index.php/gestao/article/viewFile/309/195 |