Using the Boston Matrix at Identification of the Corporate Life Cycle Stage

The main aim of this article is to develop a new model supporting the identification of the particular corporate life stage within the corporate life cycle. This model will be derived from the Boston matrix. The main reason for using this approach as the base for making new model of the corporate li...

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Bibliographic Details
Main Authors: Zdeněk Konečný, Marek Zinecker
Format: Article
Language:English
Published: Mendel University Press 2015-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:
Online Access:https://acta.mendelu.cz/63/1/0235/