Designing A Framework To Design A Business Model For The 'Bottom Of The Pyramid' Population

Designing A Framework To Design A Business Model For The 'Bottom Of The Pyramid' Population

This article presents a framework for developing and designing a business model to target the bottom of the pyramid (BoP) population. Using blue ocean strategy and business model literature, integrated with research on the BoP, the framework offers a systematic approach for organisations to analyse...

Full description

Bibliographic Details
Main Authors: Ver Loren van Themaat, Tanye, Schutte, Cornelius S. L., Lutters, Eric, Kennon, Denzil
Format: Article
Language:English
Published: Stellenbosch University 2013-11-01
Series:South African Journal of Industrial Engineering
Subjects:
Capitec Bank
business model
bottom of the pyramid
Online Access:http://sajie.journals.ac.za/pub/article/view/633

Internet

http://sajie.journals.ac.za/pub/article/view/633

Similar Items