PENGARUH SERVICE PERFORMANCE, KEPUASAN, TRUST DAN KOMITMEN TERHADAP LOYALITAS NASABAH DI BANK SYARI’AH MANDIRI KUDUS

The research is subjected to measure empiric factors that influence on the consumer loyalities in Bank Syari’ah Mandiri (BSM) Kudus. There will be four variables influencing customer loyalities: service performance (serperf), satisfaction, trust and comitment. This reserach is quantitative research...

Full description

Bibliographic Details
Main Author: Anita Rahmawaty
Format: Article
Language:English
Published: Institut Agama Islam Negeri (IAIN) Salatiga 2016-01-01
Series:Inferensi Jurnal Penelitian Sosial Keagamaan
Subjects:
Online Access:http://inferensi.iainsalatiga.ac.id/index.php/inferensi/article/view/331