Advertising communication in the fashion industry: branded content, the case of fashion films.
In a present where the consumer is increasingly demanding and rejects intrusive comercial communications, brands must venture on new forms of communication, with content that is relevant and attention-grabbing, without saturating, and at the same time achieve a true brand-consume connection. This ar...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad de Piura
2018-05-01
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| Series: | Revista de Comunicación |
| Subjects: | |
| Online Access: | http://revistadecomunicacion.com/en/articulos/2018_1/1_Art.html |