Corporate Social Responsibility of hotel services: valuation of consumers

Social responsibility derives from citizens’ concern for environmental damage caused by corporations. In Peru, research on Corporate Social Responsibility (CSR) is incipient, especially that related with hotel companies. This study objective is to determine how CSR influences the purchasing behavior...

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Bibliographic Details
Main Authors: Jorge Bernal, Ernesto Leo Rossi, Mónica Navarrete Alvarez
Format: Article
Language:English
Published: Universidad de Concepción 2018-12-01
Series:RAN
Subjects:
Online Access:http://ran.udec.cl/ojs/index.php/ran/article/view/100/109