Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang
This study aims to determine the effect of online customer reviews (OCR) on purchase intention with trust as an intervening variable in the Bukalapak online store in the City of Padang, West Sumatera, Indonesia. The population in this study were all consumers who shop online at Bukalapak online stor...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Proklamasi 45 Yogyakarta
2020-03-01
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| Series: | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
| Subjects: | |
| Online Access: | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/538 |